Tip #14: Use real photos of real people.
When people visit your web presence, you have just a few seconds to convince them that this is the organisation they need. Much of that process is subliminal, and the images you use on your site play a...
View ArticleTip #15: Use hand-drawn illustrations for sensitive situations
Some charities work in sensitive areas. There is almost no safe way to include photos of the people they help. But there is a creative and clever way to depict these situations with integrity. The post...
View ArticleTip #16: Search for images the right way
The 16th web tip for 2014 is: search for images the right way. It never changes. A client sent me an email full of pictures he wanted to use on his site. His message said “I simply googled free website...
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